iPhone Kupi Explained: From a Russian Pop Song to Win William’s 70M-View Hotel Dance

A luxurious hotel suite high above the city skyline. Glass windows reflecting night lights. A creator steps into frame, snaps open a sleek folding smartphone, retreats two paces, and launches into an exuberant dance before hurling the phone skyward.

This is the iPhone Kupi dance — a global viral sensation bridging Russian dance-pop and Southeast Asian social media choreography.

Where the sound came from

In August 2025, Russian pop singers SABI and MIA BOYKA released the dance single "Базовый минимум" (Bare Minimum). The song humorously lists dating requirements, highlighted by the catchy chant: "Айфон купи" (phonetically "aifon kupi" — Russian for "buy an iPhone"). By early 2026, the punchy rhythm had become a TikTok staple, inspiring explainers and lip-sync clips with over 30 million views.

Win William and the 70M breakout

Thailand-based creator Win William (@win.william_official) transformed the audio into visual comedy. On October 23, 2026, he posted "iPhone 5555", featuring the folding-phone unfold, dynamic hotel-room footwork, and a high-flying phone toss.

Within five days, the clip amassed an astonishing 70.1 million views, 7.6 million likes, and over 716,000 shares, becoming one of the most shared dance clips of the autumn.

The AI motion transfer wave

Almost immediately after Win William's post went live, creators began using AI to recast themselves into the dance. AI versions generated over 18 million views in under a week. While CapCut templates proliferated, they required users to film up to 11 separate clips. TrendSwap automated the entire routine, enabling users to generate the 15-second performance from a single photograph.

4 remix ideas

1. The payday flex. "Me checking my bank account on the first of the month vs me leaving the office."
2. The new phone reaction. "Finally got the new phone and don't know how to act."
3. The weekend dance. "Leaving Friday meetings like nobody's watching."
4. The squad challenge. Make a video for each friend in your group chat and stitch them together.

With TrendSwap’s iPhone Kupi Dance AI Video Generator you upload one photo and get the clip with the sound. Step by step: how to make an iPhone Kupi dance AI video.